About me
I’ve been a brand consultant for over thirty years, and I'm still fascinated by brands and branding.
I’ve worked with over a hundred companies, large, medium and small. I’ve worked in every field – from banks to business parks, professions to palaces, climate change to crisps.
My role is to help clients go further.
To reimagine, recreate and realise their best strategy and their best brand.
I believe businesses, and brands, are about ideas. About the interactions between ideas, purpose, culture, spirit and design.
I’ve seen how brands have changed and evolved over the years, becoming more sophisticated, more purposeful – less about image, more about the whole experience.
I live in beautiful north Norfolk, and I have three parallel lives.
Working as an independent brand strategist, for clients across the UK.
Teaching as Professor of Brand Leadership at the University of East Anglia
And helping turbocharge the creative economy of my region, through the fast-growing network, Brandland.