About me
I’ve been a brand consultant for nearly thirty years and I'm still fascinated by brands and branding.
I’ve worked with over a hundred companies, large, medium and small. I’ve worked in every field – from banks to business parks, professions to palaces, climate change to crisps.
My role is to help clients reimagine, recreate and realise their best brand.
Brands are about ideas, about the interactions between ideas, purpose, culture, spirit and design.
I’ve seen how brands have changed and evolved over the years, becoming more sophisticated, more purposeful – less about image, more about the whole experience.
I now have two parallel lives.
Working as an independent brand strategist, for my own clients, and with agencies like Wolff Olins and Pollitt & Partners.
And teaching the next generation of brand leaders as a professor at the University of East Anglia.