In the media
Broadcast
I’ve appeared on the BBC News channel, BBC Radio 4, CNBC, Sky News and CNN.
I’m frequently asked for comment by the BBC, Bloomberg, the Financial Times, Campaign and others.
I was a main contributor to a BBC World Service programme, The Why Factor: Brands in 2014.
I was a panellist on The Bottom Line on BBC Radio 4 in 2017.
Online
‘How mergers create magic’, wolffolins.com, June 2020
‘The race to make a better brand’, wolffolins.com, May 2020
‘Satire in branding is welcome – but it doesn’t make you “adult”’, moreaboutadvertising.com, April 2019
‘This Christmas, business has become political’, LinkedIn, December 2018
‘Why do great strategies and great ideas often fail?’, wolffolins.com, September 2018
‘Going deeper into radical’, wolffolins.com, June 2018
‘The best books on branding’, fivebooks.com, November 2017
‘Good idea’, raconteur.net, October 2017
‘What we mean by radical’, wolffolins.com, August 2017
‘Did branding predict Brexit?’, OUP blog, June 2017
’Look out’, AMA blog, April 2017
‘The automated leader’, wolffolins.com, November 2016
‘The new pursuit of purpose’, Audiences Northern Ireland, November 2016
‘No more status quo’, wolffolins.com, October 2016
‘What do you stand for?’, AMA blog, July 2016
‘Changing through learning’, wolffolins.com, May 2016
‘Can a brand make good things happen?’, futureofdoinggood.org.uk, May 2016
‘Six future brand leaders’, guardian,com, August 2015
‘Branding’s Copernicus moment’. guardian.com, June 2015
‘Repairing party brands’, wolffolins.com, April 2015
‘Seven things we learned by doing a MOOC’, wolffolins.com, March 2015
‘Five surprising things about CEOs’, wolffolins.com, March 2015
‘Multi-sensory brand experience’, theclickdesign.com, January 2015
‘A five-point plan for Tesco’, wolffolins.com, September 2014
‘A school for ambitious leaders’, wolffolins.com, August 2014
‘Four good reasons why universities need brands’, wolffolins.com, June 2014
‘Must purpose be good?’, wolffolins.com, June 2014
‘A new way to make brands’, wolffolins.com, April 2014
‘What’s wrong with brand thinking?’, wolffolins.com, March 2014
‘Is brand the cause or the effect?’, wolffolins.com, February 2014
‘How we learn at work’, wolffolins.com, January 2014
‘Five versions of brand’, wolffolins.com, October 2013
‘Who needs a brand agency?’, wolffolins.com, October 2013
‘To learn, teach’, wolffolins.com. September 2013
‘Doing well’, wolffolins.com, March 2013
‘Brand is the effect of what you do’, LinkedIn Influencer, February 2013
‘A model for social value’, wolffolins.com, December 2012
‘Value creativity’, accountancyage.com, June 2012
‘A new C suite’. wolffolins.com, May 2012
‘The name game’, online forum, guggenheim.org, April 2012
‘Second edition’, wolffolins.com, March 2012
‘Game changers: the back story’. wolffolins.com, February 2012
‘3D and 4G’, wolffolins.com, January 2012
'Why "social brands" are the way forward ', guardianpublic.co.uk, November 2010
‘University brands: the 80/20 rule', wolffolins.com, November 2010
‘How next is your brand?', wolffolins.com, October 2010
‘Multiplication', wolffolins.com, May 2010
‘Invent now’, wolffolins.com, April 2009
‘Museum next’, wolffolins.com, December 2008
‘Five ways to beat the crunch’, wolffolins.com, October 2008
‘Consommacteurs v technocrats’, wolffolins.com, February 2008
‘Ten ways the parties can repair their brands’ Norwich Business School/ UEA, March 2015
‘Sainsbury’s needs to urgently invest in its brand’, Essential Retail, September 2019
‘How Ikea and Lego turned self-assembly into social progress’, Campaign, January 2018
‘Thriving on disloyalty’, JAM – the Journal of Arts Marketing, May 2016
‘How to build a big small brand’, Guardian, June 2015
‘Curators may be sceptical, but branding is vital for museums’, Guardian, May 2014
‘Five Ways Branding is Changing’, Journal of Brand Management, September 2012
'Why "social brands" are the way forward ‘, Guardian, November 2010
‘The New Reality', Wallpaper, January 2010
‘Five ways to make a small business brand successful’, Guardian, June 2015
'Museum next’, Journal of Arts Marketing, July 2009
‘Brand of gold, Guardian , October 2008
‘Where it’s at’, New things happen, CABE, November 2006
‘The marque as a five-way multi-sensory experience’, Management Today, March 2005
‘Don’t rebrand, reinvent’, Marketing Week, 18 November 2004
‘Brand and democracy’, Ethical Corporation, March 2004
‘How elastic is your brand?’, Management Today, March 2004
‘The sprint or the long game?’, Creating Wealth (PricewaterhouseCoopers), Summer 2003
‘Branding buildings: the place to be’, Estates Gazette, 12 August 2002
‘The big idea’, Design Management Journal, winter 2001
‘Real ethics’, Ethical Corporation, October 2001
‘What’s the big idea?’, Business AM, 15 October 2000
‘It’s time to stand up, stand out and stand for something’, The Director, 14 September 2000
Conferences
I’ve spoken at dozens of professional and academic conferences, most recently:
Oxford Literary Festival, March 2018
Cheltenham Literature Festival, October 2017
Museum of Brands, September 2017
On Purpose, Audiences Northern Ireland, Belfast, November 2016
Future50 Live, Norwich, September 2016
FutureLearn partners’ forum, London, June 2016
Teaching and Learning Day, UEA, May 2016
Beyond Brand Loyalty, Arts Marketing Association, London, February 2016
Discover and Discuss the AIM Hallmarks, London, December 2015
Impossible and Now, Guardian Roundtable, London, September 2015
Academy of Marketing, Turku, Finland, April 2015
From Them to Us, Association of Independent Museums, London, January 2015
Purpose Matters, Science Museum, London, June 2014
EdTech Europe, London, June 2014
Brand Managers Summit, Bucharest, May 2014
Chartered Institute of Marketing, Norwich, March 2012
Independent Publishers Group, Oxfordshire, March 2012
Brand Next, Said Business School, Oxford, April 2011
Branding universities, Chartered Institute of Marketing, City University, November 2010
Academy of Marketing, Cambridge, September 2009
Communicating the Museum, Venice, June 2008
Independent Alliance (publishing), London, May 2008
Location branding, Barcelona, May 2007