Broadcast

I’ve appeared on the BBC News channel, BBC Radio 4, CNBC, Sky News and CNN.

I’m frequently asked for comment by the BBC, Bloomberg, the Financial Times, Campaign and others.

I was a main contributor to a BBC World Service programme, The Why Factor: Brands in 2014.

I was a panellist on The Bottom Line on BBC Radio 4 in 2017.

Online

‘How mergers create magic’, wolffolins.com, June 2020

‘The race to make a better brand’, wolffolins.com, May 2020

‘Satire in branding is welcome – but it doesn’t make you “adult”’, moreaboutadvertising.com, April 2019

‘This Christmas, business has become political’, LinkedIn, December 2018

‘Why do great strategies and great ideas often fail?’, wolffolins.com, September 2018

‘Going deeper into radical’, wolffolins.com, June 2018

‘The best books on branding’, fivebooks.com, November 2017

‘Good idea’, raconteur.net, October 2017

‘What we mean by radical’, wolffolins.com, August 2017

‘Did branding predict Brexit?’, OUP blog, June 2017

’Look out’, AMA blog, April 2017

‘The automated leader’, wolffolins.com, November 2016

‘The new pursuit of purpose’, Audiences Northern Ireland, November 2016

‘No more status quo’, wolffolins.com, October 2016

‘What do you stand for?’, AMA blog, July 2016

‘Changing through learning’, wolffolins.com, May 2016

‘Can a brand make good things happen?’, futureofdoinggood.org.uk, May 2016

‘Six future brand leaders’, guardian,com, August 2015

‘Branding’s Copernicus moment’. guardian.com, June 2015

‘Repairing party brands’, wolffolins.com, April 2015

‘Seven things we learned by doing a MOOC’, wolffolins.com, March 2015

‘Five surprising things about CEOs’, wolffolins.com, March 2015

‘Multi-sensory brand experience’, theclickdesign.com, January 2015

‘A five-point plan for Tesco’, wolffolins.com, September 2014

‘A school for ambitious leaders’, wolffolins.com, August 2014

‘Four good reasons why universities need brands’, wolffolins.com, June 2014

‘Must purpose be good?’, wolffolins.com, June 2014

‘A new way to make brands’, wolffolins.com, April 2014

‘What’s wrong with brand thinking?’, wolffolins.com, March 2014

‘Is brand the cause or the effect?’, wolffolins.com, February 2014

‘How we learn at work’, wolffolins.com, January 2014

‘Five versions of brand’, wolffolins.com, October 2013

‘Who needs a brand agency?’, wolffolins.com, October 2013

‘To learn, teach’, wolffolins.com. September 2013

‘Doing well’, wolffolins.com, March 2013

‘Brand is the effect of what you do’, LinkedIn Influencer, February 2013

‘A model for social value’, wolffolins.com, December 2012

‘Value creativity’, accountancyage.com, June 2012

‘A new C suite’. wolffolins.com, May 2012

‘The name game’, online forum, guggenheim.org, April 2012

‘Second edition’, wolffolins.com, March 2012

‘Game changers: the back story’. wolffolins.com, February 2012

‘3D and 4G’, wolffolins.com, January 2012

'Why "social brands" are the way forward ', guardianpublic.co.uk, November 2010

‘University brands: the 80/20 rule', wolffolins.com, November 2010

‘How next is your brand?', wolffolins.com, October 2010

‘Multiplication', wolffolins.com, May 2010

‘Invent now’, wolffolins.com, April 2009

‘Museum next’, wolffolins.com, December 2008

‘Five ways to beat the crunch’, wolffolins.com, October 2008

‘Consommacteurs v technocrats’, wolffolins.com, February 2008

‘Ten ways the parties can repair their brands’ Norwich Business School/ UEA, March 2015

Podcasts

‘Brandland: discussion with Johanna Forster, Isabel Blackman and Darren Leader for CivicUEA, April 2024

‘Big ideas’: discussion with Demetris Stefani, Hivebreed, November 2023

‘Why Norwich is a brand hotspot’: Discussion with Mike Rigby, Eastern Promise podcast, July 2022

Discussion with Nicolas Ruston, Art and Communication podcast, November 2021

Art and Communication Podcast, season 1, episode 1, November 2021

‘It’s the most important decade for humanity’, interview with Barbara Martin Coppola. robertjonesbrandconsulting.com, May 2021

‘Why I’m obstinately optimistic’, interview with Valérie Van den Bossche. robertjonesbrandconsulting.com, November 2020

‘Branding: panacea or poison?’, interview with Jon Alexander. robertjonesbrandconsulting.com, October 2020

Conferences

I’ve spoken at dozens of professional and academic conferences, most recently:

Arts Marketing Association, Brighton, July 2024

Doing differently, Brandland, June 2024

For people and planet, Brandland, November 2023

Brand next, Brandland, Norwich, June 2022

Norwich Talks Up, May 2022

Oxford Literary Festival, March 2018

Cheltenham Literature Festival, October 2017

Museum of Brands, September 2017

On Purpose, Audiences Northern Ireland, Belfast, November 2016

Future50 Live, Norwich, September 2016

FutureLearn partners’ forum, London, June 2016

Teaching and Learning Day, UEA, May 2016

Beyond Brand Loyalty, Arts Marketing Association, London, February 2016

Discover and Discuss the AIM Hallmarks, London, December 2015

Impossible and Now, Guardian Roundtable, London, September 2015

Academy of Marketing, Turku, Finland, April 2015

From Them to Us, Association of Independent Museums, London, January 2015

Purpose Matters, Science Museum, London, June 2014

EdTech Europe, London, June 2014

Brand Managers Summit, Bucharest, May 2014

Chartered Institute of Marketing, Norwich, March 2012

Independent Publishers Group, Oxfordshire, March 2012

Brand Next, Said Business School, Oxford, April 2011

Branding universities, Chartered Institute of Marketing, City University, November 2010

Academy of Marketing, Cambridge, September 2009

Communicating the Museum, Venice, June 2008

Independent Alliance (publishing), London, May 2008

Location branding, Barcelona, May 2007