Branding: panacea or poison?

We need to move from the age of the consumer to the age of the citizen, says Jon Alexander of the New Citizenship Project.

But is branding stuck in the consumer era - indeed, one of its most potent weapons? Is it, as Jon says, often ‘poisonous’? Or can it have a positive future in the citizen era?

I really enjoyed this 20-minute chat - particularly the enthusiasm in Jon’s voice as he talks about the creativity of the citizen.