Idea for December 2022: regenerative

My idea of the month is regenerative

What idea should I end the year with? Of the words I’ve come across this month, maybe polycrisis - the way all the world’s woes are intertwined. Or doomscrolling - that feeling of scrolling down social media seeing nothing but gloom (or, in my case, cycling clothes that Instagram unaccountably thinks I want to buy). But let’s go for something more positive instead - regenerative. We’ve come across regenerative medicine, regenerative agriculture, even regenerative architecture. Regenerative practices go beyond sustainability, and reverse climate change and biodiversity loss. So how about regenerative branding? Could that be a theme for 2023?