Idea for July 2021: homophily
My idea of the month is homophily
The love of people and things that are the same as the people and things we know. I discovered the word in Matthew Syed’s persuasive Rebel Ideas. We like working with likeminded people. We recruit for ‘cultural fit’. We enjoy having our views bolstered by others. But this, of course, hugely limits the perspectives open to us. Only when we love difference do we find newness.