Idea for July 2022: global majority

My idea of the month is the global majority

I was introduced to this idea of the global majority by two Black creative people working with a heritage organisation. It’s one of those Copernicus ideas, when you realise you’re not at the centre of the universe, and that your worldview is absolutely not the only one. I felt a bit the same with Peter Frankopan’s exhilarating book The Silk Roads, which offers a history of the world that’s excitingly not Eurocentric.

My image of the month is from Brandland

This is Minnie Moll of the Design Council kicking off our first ever Brandland conference at UEA in Norwich - with the challenge we all need to rise to: how can branding reduce consumption, rather than just fuelling it?