Idea for June 2024: brand day

My idea of the month is brand day, or more exactly, El Día de las Marcas – celebrated last week in Spain. Great idea, nice logo. And the people behind the day are very clear about the power of brands as ‘agents of social change’. Of course, everything has its day: as I write this, it’s National Weed Your Garden Day. But I hadn’t realised there’s such a thing as a national brand day. And digging deeper, I find that there’s a national brand day in the USA too – every fourth Monday of November. Maybe something for the UK too?