‘Why I’m obstinately optimistic’

Diversity isn’t enough, nor even inclusion: we also need equity. Valérie Van den Bossche, founder of the consultancy CultureShift, speaks quietly and eloquently in this podcast.

Can branding change attitudes and cultures? No, Valérie argues, that takes systemic change - but thoughtful branding can provide an effective provocation.

I hugely enjoyed talking to Valérie, an old colleague from Wolff Olins, now based in Paris - particularly her life story, and her unique take on optimism.