Idea for December 2020: lagom

My idea of the month is lagom.

This is the Swedish concept of 'just enough'. It was good to be reminded by Swedish clients this month is that 'more' is not the same as 'better'.

My image of the month is a design survivor.

This road sign near us predates Margaret Calvert's redesign in 1964, and therefore old and rare. I love the Gill-like '3', the dynamic arrows... and the fractions.