Idea for February 2021: saccade

My idea of the month is saccade.

A great word, meaning the jerky movements our eyes make when we read. Which turns out to matter if you’re creating online content. I learned about all this in a useful and lively book on content design by Sarah Winters, who’s behind the brilliantly designed gov.uk website.

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My image of the month is this fantastic viaduct.

The viaduct takes the Northern Line into Mill Hill East, but no-one on the train will ever see what goes on below – bricks, water, graffiti and an endless perspective.

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Idea for March 2021: nostos

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From big idea to big strategy