Idea for February 2023: authentic learning

My idea of the month is authentic learning

My University of East Anglia colleagues told me about this: learning by tackling real-world problems. My brand leadership students do this every year, though live branding projects with real clients. It’s amazing what they discover - not just about branding and business, but also about creativity and teamwork. This year, they have ambitious clients in the worlds of online learning, publishing and retail - let’s see where they lead them. (And the image is a bit random: street art I’ve just spotted in Spitalfields, featuring a Lime bike.)