‘It’s the most important decade for humanity’

I’ve long been an admirer of IKEA, and the way it democratises design. So I was thrilled to have a chance to talk to Barbara Martin Coppola, Chief Digital Officer at IKEA Retail.

The conversation is fascinating. First, to hear the digital story - how the pandemic changed everything, and how IKEA aims to help everyone design their own homes, through tech.

Second, to explore IKEA’s belief in sustainability - the challenge that makes this the most important decade for humanity. Barbara believes the company can ‘meet the needs of people today without compromising the needs of future generations’. And you’ll hear how it sees its billion customers as participants in this mission, not just consumers.

What’s most compelling of all, I think, is Barbara’s conviction and enthusiasm. ‘We can do incredible things’, she says, ‘to empower people’.