Idea for November 2023: crenel and merlon

My idea of the month is crenel and merlon

The concepts you discover when you’re a brand consultant… Here are two beautiful words I learned from a client yesterday. In battlements, the merlon is the stone bit, and the crenel is the gap between the stone bits. It feels good somehow to know that. This excellent photo is thanks to Davide Cantelli on Unsplash.