Idea for October 2023: prompt engineering

My idea of the month is prompt engineering

This is the new science (or art) of writing thoughtful questions for ChatGPT, in the interests of getting more thoughtful answers. Alina Veselaya introduced me to the concept, and you can see what a good prompt engineer she is by trying her extraordinary GTP-based app. You answer a few questions about your business, and it instantly generates a brand strategy - which, as she’d agree, is good and solid, but not amazing and original - at least not yet. You can find it on Alina’s website: scroll down to ‘AI branding’.